Drive to web: How to move your B2B customers to online ordering

How to manage a change in process successfully

Strong B2B relationships with customers and key stakeholders are critical for manufacturers and wholesalers to succeed. That is why when you make a change to your ordering processes, you need to ensure you are communicating effectively and regularly with your customers.

If you have taken the important step to move your manual sales order process online or are about to embark on this journey, then there are a few considerations to ensure your customers come on the journey with you. Read our latest blog for steps you can take to ensure you set yourself and your customers up for success. 

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Marketing Strategies for B2B Web Stores

B2B Ecommerce Marketing Strategies

You have successfully launched your new B2B web store so it’s time to sit back and watch the orders roll in.. right? As a famous movie once said, ‘Build it and they will come!’ However you have built it, but they did not come.. so why not?

With over 2 billion websites in the world, how can you ensure your current customers and prospects can find you and will keep coming back time and time again?

Read our latest blog to find out!

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4 Reasons Your Business Needs Digital Customer Self-Service

4 reasons your business needs digital customer self-service

The move towards digital customer self-service is a trend most B2B organisations are getting on board with. A recent McKinsey and Company APAC study highlighted the dramatic shift from in-person selling to digital selling since the onset of COVID in 2020. 

‘Only 20–30% of B2B buyers want to ever interact with reps in person even in their ideal/post-COVID-19 model’. 

So what exactly does digital self-service entail and why does your business need it?


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B2B web ordering how and why

B2B web ordering and how we can implement it for you.

This article discusses the benefits of B2B web ordering and how it can revolutionize business operations. Comcloud specializes in designing and implementing B2B web ordering solutions that are tailored to each client's unique needs. By integrating with existing systems and data through APIs, B2B web ordering can provide a seamless and personalized experience for customers, while generating valuable data insights for businesses. The article also highlights the technical considerations involved in implementing a B2B web ordering system and the benefits of supporting customer-specific pricing and product selection for contract customers. Overall, this article describes the advantages of B2B web ordering and how Comcloud can help design and implement a system that meets bespoke requirements.

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Web ordering for improved customer service

Six ways moving online will deliver great customer service

“It takes months to find a customer… seconds to lose one.” –  Vince Lombardi

There are many benefits to moving your manual ordering processes online such as creating cost-efficiencies, decreasing manual errors and increasing overall revenue in your business. But one of the biggest impacts that is often overlooked is its ability to improve your customer’s satisfaction levels to keep them coming back time and time again.

Businesses aim to provide a great customer experience but yet often let their internal processes get in the way of really being able to do this. According to Hubspot “Customer experience is of critical importance to the sustained growth of a business. It's important to ensure a positive customer experience so customers build brand loyalty and affinity, evangelize your product or service and refer their friends, and leave you positive customer reviews that will help your business retain revenue and earn new customers.”

So how can an web ordering system help to retain and delight your customers? 


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Developing an ecommerce strategy

Get your business ready for ecommerce

It takes a significant amount of preparation to get your business ready for e-commerce. The most important first-step is to create a comprehensive ecommerce strategy that clearly outlines what your goals are and how you will achieve them.

Below we cover a few essential areas of consideration to help you prepare a comprehensive e-commerce strategy document prior to launching an online store or ordering system.

Why do you need an e-commerce strategy?

An online store or ordering system is a tool. It's a bit like a hammer: Having a hammer in the toolbox does not get you any nails in the wall. But you can actively use it to put nails in the wall. Same with an online ordering system. It does not go out knocking on people's doors selling your products and services for you. Rather, it is a tool that you can actively use to sell your products and services. You can scale your sales quite dramatically if you use it right.

So how do you use an online store right? That's where a good and well executed e-commerce strategy comes in. Read on.


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