Web ordering for improved customer service

Six ways moving online will deliver great customer service

“It takes months to find a customer… seconds to lose one.” –  Vince Lombardi

There are many benefits to moving your manual ordering processes online such as creating cost-efficiencies, decreasing manual errors and increasing overall revenue in your business. But one of the biggest impacts that is often overlooked is its ability to improve your customer’s satisfaction levels to keep them coming back time and time again.

Businesses aim to provide a great customer experience but yet often let their internal processes get in the way of really being able to do this. According to Hubspot “Customer experience is of critical importance to the sustained growth of a business. It's important to ensure a positive customer experience so customers build brand loyalty and affinity, evangelize your product or service and refer their friends, and leave you positive customer reviews that will help your business retain revenue and earn new customers.”

So how can an web ordering system help to retain and delight your customers? 


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Developing an ecommerce strategy

Get your business ready for ecommerce

It takes a significant amount of preparation to get your business ready for e-commerce. The most important first-step is to create a comprehensive ecommerce strategy that clearly outlines what your goals are and how you will achieve them.

Below we cover a few essential areas of consideration to help you prepare a comprehensive e-commerce strategy document prior to launching an online store or ordering system.

Why do you need an e-commerce strategy?

An online store or ordering system is a tool. It's a bit like a hammer: Having a hammer in the toolbox does not get you any nails in the wall. But you can actively use it to put nails in the wall. Same with an online ordering system. It does not go out knocking on people's doors selling your products and services for you. Rather, it is a tool that you can actively use to sell your products and services. You can scale your sales quite dramatically if you use it right.

So how do you use an online store right? That's where a good and well executed e-commerce strategy comes in. Read on.


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